These have been supplemented by new media (especially the Internet and mobile technology) and new types of content and flow are carried at the same time. No errors were found. For example, younger students in 2018 don’t know Napster as a file-sharing site since it has rebranded to become a streaming site more similar to Spotify. It would be nice to have a glossary for students for the mass communication jargon. Most jargon particular to the discipline is defined and illustrated thoroughly. There do not seem to be any interface problems. Some of the popular culture texts felt a bit dated--for example, opening the "Music" chapter (Chapter 6) with an extended case study about Colbie Caillat. In 1949, Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield wrote the book Experiments on Mass Communication. The text is lucid and easy to follow. Example: The chapter on Music is more than 50 pages long. This edition also goes beyond the judiciary—including discussions of tweets and public protests, alcohol ads in university newspapers, global data privacy and cybersecurity, libel on the internet, and free speech on college campuses—to show how the law affects the ways mass communication works and how people perceive and receive that work. Looking at the "Music" chapter, for example, some popular culture critics (and students) might lament that Taylor Swift is an exemplar. I'm not sure what the alternative is; but it seemed worth mentioning. March 2014; DOI: 10.1002/9781118591178.ch14. From Gutenberg to Apple and Google, the book provides content that is accurate on the development of media. Although this is a common organizational approach for survey textbooks of media, this particular volume utilizes it in a particularly clear and cogent manner. Reviewed in the United States on February 28, 2014. It seems to strike an effective balance between accessibility and specialized language. Book Description. When discussing topics such as Net Neutrality, digital service providers, new policies and technologies, the urgency for updated information becomes evident. I love how this text can be reordered very easily. The concluding three chapters go back to concepts such ethics and the future of mass media. Its central message was that the technology of media — not their content — was their most important feature. The Effort Has … The rapid development of new media makes it likely that some of the material in this (or any) book will quickly seem dated, but the most time-sensitive material is confined to a few chapters, which should facilitate future updates. read more. The writing style is professional and free of errors. They looked at two kinds of films the Army used to train soldiers. It would work for any lower level course. These topics provide a solid base for a 100 or 200-level introductory communication course. P. Mark Fackler is Professor of Communication at Calvin College. This book is written well enough to be of general interest as a stand-alone read, apart from the context of its use as a textbook. Mass Media And You (MMC 2604) Book title Media and Culture: Mass Communication in a Digital Age; Author. The problem is that it is not up to date and therefore detracts from the complete picture that each one of these topics delves into. The text covered all of the major areas to be expected in a mass communication textbook: Media, Books, Newspapers, Magazines, Radio, Movies, TV, Games, Internet &... This text appears to be written for college freshmen and sophomores. They did not foresee what in fact has happened, above all in our Western capitalist democracies—the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. This is fine for 2010, but there is no interactivity or video or things to let us know that we are in 2017.It's basic and fine, but nothing stands out are particularly innovative. From there, the structure of evolution, technological advancements, social/cultural implications and then a look at trends and emerging controversies helps to build to exciting and relevant discussions and for students to have the backdrop to bring their own insights. preference for streaming television, technological and social advancements in gaming). That is not to say, however, that today's students would find the examples culturally relevant. Overall the book does a great job with the history of mass communication and society. The author acknowledges that the book is focused on US media and includes culturally diverse examples. I believe the text could be condensed quite a bit while maintaining the content necessary to make it meaningful at the freshman level. Chapter 2: Media Effects) when some concepts are defined vaguely, but this is not indicative of the book... Since then, multiple updates have been written and the entire text is now written in the same high-quality throughout. A nice touch by the author is to clarify and model the correct grammatical usage of "medium" vs "media.". Mass Communications and Media Studies: An Introduction is comprehensive yet concise. ‘Mass Communication in India is a result of the author’s in-depth study and understanding of the media. As mentioned before, this text is especially effective in that it introduces foundational concepts early on and applies them consistently across succeeding chapters. They are better than any other text I have seen at creating "symbolic worlds" from different forms of media. First, it is broken into chapters that are easily identifiable and segment the content nicely. By failing to integrate social media and the Internet into the central narrative, the book emphasizes legacy media in a way that is no longer relevant. CC BY-NC-SA, Reviewed by Elizabeth Johnson-Young, Assistant Professor, University of Mary Washington on 7/6/20, Comprehensive text regarding mass communication, culture, and effects. The modularity was the biggest selling point for me with this text. The author provides sufficient references to support the facts he states and the conclusions he draws. No real problem here. The most recent citations are from 2010. This OER is very comprehensive. I loved that the author suggests specific learning outcomes for each section (example: "Distinguish between mass communication and mass media"), key takeaways, and practical exercises. The book is clear and easy to read. Unfortunately, it suffers from not being up to 2017, when we are living in an up-to-the-second world. For this reason, it may have limited application to global courses (such as Global Citizens Project courses offered at USF). This text is comprehensive on several levels. However, I would prefer questions about the chapter at the end of the entire chapter or at the end of each section in addition to the objectives, takeaways and exercises. These sections feel tacked on. "Peyton Paxson succinctly describes the forces deconstructing the establishment media while providing a grounded introduction to mass communication." It features the same focused areas of content that are in my current... The writing itself is great and it's broken up nicely. That framework is designed to help readers understand not only today’s media landscape but to consider what may be ahead for that landscape in terms of the future of media and culture. read more. Thank you for this opportunity. Or in the section on television, there is a question about the war between satellite and cable television. However, I agree with another reviewer that the textbook is too lengthy. As other reviewers have mentioned, this text was published in 2010 and is out of date in multiple areas, particularly with respect to media laws and regulation, social media, and newer developments of technology (e.g. For example, in 4.6, online journalism is represented as blogs and online newspapers. I wish there was an easy way to get to a Table of Contents with one click, and then from there click topic-anchored reference points to skip to specific information sought. I didn't find glaring errors of fact in my reading. It is completely factual, and not much room is left for subjective interpretation. The text seems to be consistent with terminology and framework. After introducing basic ideas about media and culture and media effects, the text moves to discussion of various forms of media in chronological orders, and ends with chapters on various mass media applications and issues, such as advertising, public relations, ethics and government regulation. The textbook seems to be error-free and unbiased. Professional, well-written text with no errors. This same section warns against anonymous online sources. The subculture of podcasts ISBN 978-0-07-352619-5. Between politics and technology there have been extreme shifts in the media in the past few years and a book like this would need to be updated monthly to stay relevant. Still, the great majority of it appears to be represented fairly, albeit in an outmoded way. The Role of Mass Communication 32 Functions of Mass Communication for Society 33 Surveillance 33 Interpretation 36 Linkage 38 Transmission of Values 40 Entertainment 43 How People Use the Mass Media 44 Cognition 44 Diversion 45 Social Utility 47 Withdrawal 48 Content and Context 49 Critical/Cultural Studies 49 History 49 Concepts 52 Main Points 54 Questions for Discussion 55 Key … Be sure you get the correct edition: the 12th edition. This is useful for those reading the text online, but less useful if printed sections of text were used. It's not clear why the author wants to distance her/himself from the project, but it creates a question of credibility. The book follows the standard structure and flow for introductory texts in mass communication. The text is consistent in structure, tone, and subject matter. There are many concrete facts but a minimum of jargon and any terms used are adequately explained. The dates may change, as may the celebrities, industrialists, spokespersons, and there may be geopolitical and cultural shifts, but the author’s explanation of theories/principles and the cases selected show how mass media power and influence are here to stay. The framework and terminology are consistent throughout the book. Reviewed by Shearon Roberts, Assistant Professor of Mass Communication, Xavier University of Louisiana on 6/20/17, The textbook hits the standard areas for a typical Introduction to Mass Communication course: evolution of media industries, media and society, media effects and theories, media law and ethics, the digital age, and global media. Because the sections are short, reader interest should be maintained despite the low level of images included. The book is extremely comprehensive. It's just not going to be persuasive if it doesn't manage to maintain the sensibilities of someone in 2017. Again, this is the fatal flaw of the book. First unit ofthis book explains the meaning and Sentences throughout the text are concisely written and the text appears thoroughly proofed. In most places in this text, a new, bolded subhead appears on the very next line under its preceding paragraph. I downloaded the book as a PDF and had no problem to search or navigate within the file. I deliver it as a PDF within my online classroom software. Transform your students into smart, savvy consumers of the media. A format better-suited for e-readers would be welcome. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. I have decided to adopt Understanding Media and Culture: An Introduction to Mass Communication. However, the examples tend to be temporally but often not generationally up-to-date and positioned for longevity. However, this text understands convergence on multiple levels, not just the three employed by P and M. This text is well-researched, with ample citations on a whole host of media topics. I'd love to use a newer edition if one comes out. Sections could be used in more advanced classes as supplemental readings or in reading packets. The text is quite relevant for the most part, but by the very nature of its subject matter will undoubtedly require updates every few years. Author: Ross, Susan D.Brand: CQ PressEdition: 7Binding: PaperbackFormat: IllustratedNumber Of Pages: 656Release Date: 20-11-2019Details: Product Description In The Law of Journalism and Mass Communication, authors Susan Dente Ross, Amy Reynolds, and Robert Trager present a lively, up-to-date, and comprehensive introduc I love this book and it is on-par with many others I have reviewed for my Introduction to Mass Communication class. Additionally, without an update, younger students may not understand some of the references. But that would make searching and finding specific information easy and fast. I noticed some minor typos, but nothing that reflects poorly on the high level of discourse and mechanical aspects of the text. Reviewed by Nick Marx, Assistant Professor, Colorado State University on 1/7/16, The text is a broad and comprehensive overview of all relevant forms of media today. Some closer to up-to-date examples that I have added into my teaching of the course and to the materials are: Case studies and citations stop at 2010. There is no index or glossary. For example, in Chapter 16.1 Changes in Media Over the Last Century the example box titled "Pay-for-it Content: Will it Work?" read more. I used the Gunning Fog Index to test several paragraphs throughout the text and found some of the writing aimed at an audience with 10-11 years of formal education, and in a few cases more than 15 years of education. The book is very clean and free of any obvious errors. It is easily and readily divisible into smaller reading sections that can be assigned different points within the course. Additional examples used later in the book are drawn from recent time frames, but may not be commonly accessed. There is some diversity in terms of gender and sexual diversity, more of which would be beneficial and various sections would be appropriate for that inclusion. that despite significant cultural and technological changes, none of the media discussed throughout this text has This structure is well-designed to helps readers better understand how an increase in the number and forms of media channels impacts audiences and media effects. The text is free of significant interface issues that may confuse or distract the reader. However, this text understands convergence on multiple levels, not just the... From radio to media and democracy, the lessons are thorough and contain useful and important information. This is a hard one because the historical information stands the test of time, but many of the examples fall short for today’s students. Chapter 1 Mass Communication textbook notes Detailed summary of Chapter 1 for Cambell's, "Media and Culture", 12th edition. There should be more examples that integrate multiple forms of diversity, such as gender, ability, age, sexuality, race, and ethnicity. is from 2009! Moving from Gutenberg’s 15th-century invention of the movable type printing press, through the beginning of the contemporary media age launched by the introduction of the telegraph in the mid 19th century, on into the explosive era opened with the beginnings of wireless communication, and ultimately into the revolution of Internet communication that by 2008 meant that U.S. households were consuming 3.6 zettabytes of information annually, the equivalent of a seven-foot-foot tall stack of books that covered the entire nation and represented a 350 percent increase from just three decades previously. I find to be an advantage, as the subsections may be used selectively, and the order may be easily redesigned. This Preface was written during a visit from young grandchildren who are already forming the future audience for mass media. For instance, Media and Culture is followed by Media Effects, after which the author switches to reviewing various forms of media (Radio, Magazines, Newspapers, etc.). While the text includes culture and political climate of the past, much would need to be supplemented for the last ten years. Although this is a common organizational approach for survey textbooks of media, this particular volume utilizes it in a particularly clear and cogent manner. The majority of case studies are drawn from the United States; much attention is paid to the history of mass media in the USA and current U.S. legislation safeguarding privacy. Pictures are clear and free of distortion. This reviewer came across no errors of fact nor any pattern of bias in presentation. Obviously, this is a major weak link of the textbook. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. It is a great introductory text that provides a current overview of various forms of media and highlights the role of mass communication in society. The book is well written and free of any gratuitous errors. The layout is somewhat visually plain, compared to many websites and even many traditional textbooks with more graphically elaborate designs, but the simple layout is easy to negotiate. Should radio come closer to magazines or closer to movies and TV? are a real strength of this text. Start studying TEXTBOOK: Ch. The textbook is heavy on history, which is a great thing. I used it for an online course as a PDF textbook. It’s a great resource that allows me to have more fun in the classroom by asking interesting questions that wake up the students and generate some amazing answers. While the interface is simple, all graphics and text boxes, as well as assignments are designed similarly throughout the text and easy to locate as an e-text for student work. A more complete glossary or index would be... Published by McGraw-Hill. It *is* interesting to read about what the author thought was relevant at the time, and what the author thought would last, but this kind of book needs almost constant updating during this time of constant media churn and reinvention. Textbook: Dominick, Joseph R. The Dynamics of Mass Communication 12th ed. But it's too much for a college freshman-level class. Its focus is a study of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory. As a communications practitioner and an instructor, I was pleased to see information on the merge of paid media and social media (content partnerships and native advertising being the prime examples, albeit these particular terms were not used by the author). This is in no way meant as a criticism. There are times (e.g. Only Cram101 is Textbook Specific. Introduces terms and concepts and then utilizes them throughout. But then, what about radio? SIGN UP NOW! I have used this text in my Mass Media & Communication course for two years now. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. The major weakness of this book is the fact that many of the references were outdated. There are examples of media content that would be deemed inclusive. Making the necessary updates may take some time since the content is tightly written and there are reflections of the date of publication throughout the examples used, images presented, and media discussed. In a typically pithy phrase, McLuhan said, "The medium is the message." I would appreciate a little more diversity in the examples used. Business models – both for artists and consumers – of streaming services across all media When I teach the class, I always move the "effects" chapter to later in the semester, after I've discussed the media types, their history and development. I routinely have to assign chapters in more conventional texts in a different order. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. Sections are clearly labeled and of approximately the same length. Unfortunately, this is the nature of mass media studies--as soon as books come into print, they are out of date. Terminology is clearly defined, and students have little trouble finding definitions in the glossary. Reviewed by Heather Lubay, Adjunct Faculty, Portland Community College on 8/2/18, Overall the book is comprehensive, covering everything from books to radio to electronic media & social media. Within another 5 years, the book is likely to need some updates to digital age developments. Indeed, the title has particular significance. In gaming, in Twitter discussions, in talking about newspapers or online media, the book is simply behind the times, and that makes it culturally problematic if not insensitive. The historical content is fine, but the text is almost 9 years out of date and there is a great deal of content that needs to be updated. I found the online reading format the easiest to navigate. Chapters are organized into small modules, short subsections that by and large can stand alone and could be reorganized as an instructor might find more useful for the purposes of particular courses. Instructors can easily use the text as is, or piece together sections on history, digitization and media and society from several chapters, depending on the instructor’s preference. To enhance the development of skills related to the use of various types of Media. Sharon Machlis is the author of Computerworld’s Beginner’s Guide to R, host of InfoWorld’s Do More With R video screencast series, admin for the R for Journalists Google Group, and is well known among Twitter users who follow the #rstats hashtag. The end of chapter summaries, takeaways, exercises and critical thinking questions are outstanding and would serve any instructor well in designing a course with relevant activities tied directly to the text, while also pointing to other sources in contemporary mass media. This book’s use of terminology and framework is remarkably consistent. Reviewed by Amy Rawson, Professor, Century College on 2/8/17, Interestingly, this textbook was more comprehensive than I originally expected. Especially in a field like media studies, it makes this book unusable in its entirety. It's a big book. Beyond needing updates to reflect newer advancements in media, this text would benefit from more attention to global media structures, including how they vary across political systems and how they impact how citizens use media to communicate. It's actually an exhaustive book that does contain a wealth of useful information, although no glossary or index – glaring omissions.

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